What is Sarari?
Sarari is an intervention that aims to increase the support of influential community leaders for reproductive health practices in Niger. The Sarari program is comprised of three main activities.
Transform/PHARE, a USAID funded five-year project, introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming. Led by Population Services International (PSI), in collaboration with its partners Camber Collective and IDEO.org, the Transform/PHARE project designs, implements, evaluates and disseminates innovative social and behavior change strategies for improving reproductive health in Francophone Africa.
- In Hausa, Sarari means “spacing,” ”comfort,” and “well-being.”
1. Leaders EngagÉs
A structured collective of religious leaders who serve as agents of change by openly advocating (through preaches, teaching at the Koranic school, or private consultations) on the importance of birth spacing for maternal and infant health, and overall family well-being.
2. SÉMinaire des Leaders
A series of debates between religious and youth leaders on the topic of birth spacing and family planning, held either in private (followed by a form of public dissemination of their choosing), or in public with the community in attendance to benefit from this exchange.
3. Dede Ruwa Dede Tsaki
Communication tools and a financial planning exercise designed to inspire responsible parenthood and encourage young families to evaluate the financial implications of having children. Youth leaders in each village are trained to facilitate this exercise amongst their peers.